Marketing guidelines Damasteel® distributors
To treat our brand right, there are a few marketing guidelines to follow in digital media and printed matter. Don't hesitate to contact us if you have any questions or need more information.
There are seven different steel alloys.
– Damasteel® DS93X™ Martensitic Damascus Patterned Steel
– Damasteel® DS95X™ Austenitic Damascus Patterned Steel
– Damacore® DC18N
– Damacore® DC21R
– Damasteel® RWL34™ Martensitic Steel
– Damasteel® DS92X™ Barrel Steel
– Damasteel® DS96X™ Stainless Barrel Steel
Text planting steel alloys and patterns
Websites, catalouges and printed matter:
Damasteel® DS93X Hakkapella
Damasteel® DS93X
Damasteel® RWL34
DS93X Hakkapella™
Social media:
DS93X Hakkapella™
Damasteel® RWL34™
Damacore® DC18N Hakkapella
Hashtags: #Damasteel #damacore #rwl34
Marking of knives and other products
Damasteel® DS93X or
DS93X™
Damasteel® DS95X or
DS95X™
Damasteel® RWL34™ or
RWL34™
Damacore® DC18N or
DC18N™
Text planting Damasteel®
The D in our trademark is written with a capital letter. All product names are written with a capitalized initial letter. Coverings is written in capital letters. The recommended planting is to be used in different kind of texts (website/ flyers / broschures etc) and/or on the products.
Short information text about Damasteel®.
“Damasteel® is the best performing stainless Damascus steel in the world using the latest gas-atomized PM technology with very high cleanliness. It has incomparable toughness and strength combined with excellent edge retention and corrosion resistance. This allows for a very user-friendly Damascus steel that is made to be abused. More information at damasteel.com”
Example:
Damasteel® DS93X Björkmans Twist™
or
DS93X Björkmans Twist™
The logotype
The logotype is the central and unifying image of our identity. By using it consistently the feeling and recognition factor for the brand is reinforced. The logotype may not be changed or adjusted. Nor must it be used within text. The logotype exists in three different colors; grey, white and black. Remember to choose the version that is most visible against the background.
Free zone
To protect the logotype’s visual integrity, it must always be distinguished from other graphic elements by a free zone. The free zone is the minimum area to be left around the logotype. The larger the free area around the logotype, the easier it will be to distinguish our logotype from other surrounding graphics.
Versions of the logotype
The logotype is placed with one of the profile color as a background. Choose a profile color that highlights the logotype (see example to the right). The minimum size is 30 mm (1,18 inches) for printed materials, such as brochures, roller banners and signs. The size is based on the width of the symbol. Digital versions should be minimum 150 px.
Please contact carly.jenkins@damasteel.com if you have any questions or need support.
